Free delivery from CHF 50.00 within Switzerland
The colour

Is ube an antioxidant?

The question comes up every time the purple surprises someone. The answer has two parts: what these pigments are, and what happens — or does not — once the cup is drunk.

In short

  • Ube's purple comes from anthocyanins, natural pigments of the flavonoid family.
  • The same pigment families colour blueberries, aubergines, red cabbage and blood oranges.
  • In chemistry these molecules do slow oxidation; what becomes of them once eaten is another question, and an open one.
  • To this day, no health effect is officially recognised for ube or for its pigments.

Where the purple comes from

Ube's colour is not added: it is in the flesh of the tuber. It comes from anthocyanins, water-soluble pigments of the flavonoid family, held inside the plant's cells. The same pigment families colour blueberries, aubergines, red cabbage, vitelotte potatoes and blood oranges.

Drying and milling, both done in the country of origin, preserve that pigmentation. This is why purple yam powder makes a purple latte without anything being added — and it is also the first sign that you are dealing with ube rather than a coloured mix.

What “antioxidant” actually means

The word comes from chemistry, not from nutrition. An antioxidant molecule is one that slows the oxidation of other molecules — the process that browns a cut apple or turns an oil rancid. It is a property measured in a defined medium, in a laboratory.

Anthocyanins carry chemical groups able to neutralise free radicals under those measuring conditions. Nothing controversial so far: this is chemistry, and it still says nothing about what happens inside a body.

From the test tube to the body is a long way

Between the measuring glass and the bloodstream, there is digestion. Anthocyanins are poorly absorbed: the share that genuinely reaches the blood is small, and it varies enormously from one person to the next. Part of it is transformed on the way, part never arrives.

The concentrations measured in blood after consumption are so low that researchers themselves doubt they are enough to play an antioxidant role at the scale of the body. Work continues, and that is exactly what makes it interesting: the question is open.

To this day, no health effect is officially recognised for ube or for its pigments. So we stop there, and talk about what can be verified — what the pouch actually contains.

The demonstration happens in your kitchen

These pigments have one spectacular, easily checked property: their colour depends on acidity. Add a few drops of lemon juice to an ube preparation and it turns pink; a pinch of baking soda pushes it towards blue. It is the same reaction as red cabbage, well known in kitchens.

The experiment is fun, but above all it is useful: if you want a clean, stable purple in a drink or a batter, keep acidic ingredients away and bake at a moderate temperature. The usage guide covers the gestures in detail.

What the colour really proves

It proves nothing about the body. It does prove a great deal about the product: a powder that colours naturally, shifts hue with acidity and fades under fierce heat behaves like a plant, not like a dye.

That is the only argument we draw from the purple, and it is enough: it says the pouch holds what it claims to hold — purple yam, and nothing else. See the formats.

Frequently asked questions

Does cooking destroy the colour?

Moderate heat preserves it. Fierce heat is the problem: a pan or an oven that is too hot browns the surface and hides the purple. On medium heat, the colour holds.

Why does my latte look greyish?

Usually the dose: at 5 g the shade is lavender and can look dull in a very white milk. Go up to 10 g, or switch to barista oat milk, which gives the most even colour.

Is the purple in the pouch a dye?

No. The powder contains purple yam only: the colour is the colour of the tuber's flesh, preserved by drying.

Is ube comparable to blueberry?

By pigment family, yes. By taste, not at all: blueberry is tart; ube, with no acidity, offers a light vanilla sweetness that opens onto notes of roasted hazelnut, almond and pistachio.

See the ube powderAll articlesThe recipes

Continue exploring

The shop Our sizes, from discovery to pro formatUsing ube powder Doses, tips and a perfect colourRecipes Lattes, hot chocolate, ube pancakesWhat is ube? Everything about the purple yam